Write a really good subject line. Review it after you’ve written your e-mail and make sure it’s a succinct, specific summary of the message’s content.
Limit e-mails to one subject each. If you introduce too many topics in a single message, you risk overwhelming your recipient and receiving no response at all.
In the initial e-mail of a correspondence, use a greeting and a salutation. As the thread goes on, you can drop those.
Write your e-mail and then shorten it. Make it as short as possible. Imagine that someone’s reading it on their smartphone—because they probably are.
Don’t be short at the expense of being friendly. Be friendly, but briefly. Use punctuation—exclamation points, ellipses, emoticons—to “up” your tone.
Make sure there’s a point to your e-mail, and that it’s as high up in the text as possible. If necessary, take your conclusion and move it to the top of the message.
Photo credit: Matthew Sky